Pretend you're a regular guy that comes acrossa new game: SSF2
He tries it and loves it, except for the fact that there is Knuckles, a character widely known for most Sonic fans and ex-fans for being completely different from Sonic.
The game lost someone that got dissapointed with that character.
Now, let's consider how many people know what Project M is about and how many people aren't aware of its existence.
Also, Knuckles has a lot of unique abilities in the Sonic games (wall-clinging, gliding, better hand to hand combat, etc)
Making him a Sonic clone would miss lots of moveset potential.
Also, I'm sure Devs would prefer to have more unique characters rather than carbon copies of each other.
Edit:
Now that the leak is fake, I'm sure there's no point in extending this discussion more and more.
Amen.